“We don’t have a choice on whether we do social media, the question is how well we do it.” – Erik Qualman
Community — a shared social network with common interests and values — is at the heart of our lives. So much of our communal world has moved into the online medium, enabling us to connect, correspond and follow our social network in a multitude of new ways. A community is also a focal point of the real estate process for buyers. Not only do they purchase a home based on the community and lifestyle they are looking for, they also rely heavily on the opinions of their shared network. Nearly 2.8 billion people have social media accounts and consumers today are more likely to make a purchase based on the reviews, interests and opinions from people within their sphere. At NextHome, we utilize online social media networks to market your property and make it easy for buyers to share your home with loved ones. This sharing process can increase their interest in your home and reach homebuyers who are searching through social media for the right place to build their lives. Social media is no longer a marketing option for Realtors, it is a necessity. When considering selling your home, be sure your agent understands not only the value of a strong online presence, but how to leverage your listing, and create positive community engagement and dialogue.
We all have unique opinions on how social media has impacted the nature of our communities, both in positive and negative ways, and while this conversation is a meaningful one, it is my job as your agent to utilize, and maximize, the benefits of social media for your transaction. Social media is a powerful tool, so be certain you aren’t wasting days on market and utilize your sphere of influence to help sell your home! If you would like to talk Facebook and Instagram algorithms, or if you have specific questions about how I will market your home to sell? Shoot me a message, I’ve got answers!
Your trusted neighborhood specialist,
Robert Gideon II